Facebook offers cheap yet engaging ways to promote brands. Facebook carousel ads is one such tool for your digital marketing strategy. Carousel ads have been proven beneficial by marketers and brands alike because of their performance metrics and effective way of attracting customers.

Here are 3 reasons you should implement carousel ads especially in Facebook.

Carousel ads are engaging

• With carousel ads, you can promote multiple products using single ad. Their capacity to showcase several items in a single ad unit makes them convenient for marketers when simultaneously promoting different products or services.
• Carousel ads can display 10 products in images or videos with product descriptions, prices, and call-to-action links that make deciding and buying much easier for customers.
• Its user-friendly features and variable objectives help this format to be more effective and value for money.
• It is easier to capture an audience’s interest and attention with user-friendly design enhancing the ad with supporting images or videos.
• Simple format highlighting the ad’s attractiveness with engaging videos, images and details makes it appealing for the viewer.

According to a Digiday article, analysis shows that carousel ads outperform regular ads on Facebook. They can drive 10 times more traffic in just three months.

Carousel ads are cost effective

• Carousel ads are displayed strategically on Facebook with a user base of 1.49 billion+ users, making this a goldmine by saving advertisers lakhs on advertisement spends .
• Carousel ads accumulate click-throughs with low prices per acquisition. To reach a thousand people on Facebook, you only need to spend less than ₹100 when compared to usual ads that can cost up to 20x-30x more.
• Not only are carousel ads cheap and effective, they are also easier to monitor and manage with Facebook’s insight reports.
• Optimize which ad works best so you can spend more on the same for better conversion. This feature increases click-through success by an average of 12 percent.
• If you have a small marketing budget then carousel ads are ideal for you. They are great at attracting buyers and, at the same time, cheaper than the usual marketing strategies.

Carousel ads are versatile

• Another way to engage customers is by posting multiple images in the same ad, that draw their attention.
• There are many creative ways to craft carousel ads apart from turning them into catalogs or virtual tours.
• The key is to create advertising masterpieces that customers will love.
• What makes carousel ads great is that it provides metrics and optimizes your engagements, making sure your ad reaches your target market.

With an in-built AI, Facebook knows what the user is searching for and pops up the relevant carousel ads on Facebook and various other linked platforms, giving the target audience a wow experience by highlighting the various product features and images in a single ad.

Given the advantages of Facebook carousel ads, should you even think twice about trying it out? Wherever you choose to invest, always make sure that every rupee you spend counts.