The skillset for SEO experts is vast, but we make this simple with the 9 point hack to make SEO an easy to implement tool without the knowledge of coding.

1.Content Marketing

You need to know what to look for and how to optimize your client’s content strategy to improve your SEO.

Nobody will link to a piece of content that doesn’t provide value, so simply focus on providing value through your content.

if you have loads of content already, start working on updating the content to make it more real and in sync with current times

Content is a crucial element in modern SEO and, to stay relevant in the game, you should sharpen your content marketing skills.

2.Use Popular SEO Tools

To constantly improve, you need to use the best SEO tools available as SEO involves too many variables which change with time.

You need to manage huge amounts of data: Keywords, broken links, duplicated pages, backlinks, competitors, content, and more. Dealing with all these variables manually is virtually impossible. To do it, you need to tap into the right technology.

Focus on tools for these four main categories:

• Research: Tools that help you analyze competitors, keywords, backlinks, and more to find opportunity gaps and develop a solid SEO strategy (e.g. keyword planners).
• Optimization: Technology that helps you understand how you’re doing and tells you how to improve based on specific benchmarks (e.g. content optimization platforms and speed analytics tools).
• Monitoring: Platforms that monitor your SEO performance (e.g. rank tracking technology).
• All-in-one: Tools that combine the three functionalities into a single place.

Using these tools makes life much easier for managing and optimizing for search engines.

3.Stay Updated

SEO is constantly changing with the multiple algorithm changes by the Search Engines like Google, Bing etc. To stay updated, and keep you content and pages relevant and reach optimum, you need to keep updated to the latest changes and fine tune your strategy constantly to stay updated.

4.Patience

SEO does not drive results instantly. You need to constantly keep updating and improving for your page to rank better, your campaign to perform better, your content to deliver better results every time. A patient and constant monitoring approach will help you understand how to optimize your content and keywords for the long run.

5.Writing, Writing, Writing…

Strong writing skills are a must for anyone managing an SEO campaign. Remember, search engine optimization is a content driven strategy, and SEO writing is an art form that not everyone is good at.

It is exceedingly difficult to weave keywords into your content without making it seem forced. Don’t stuff your blog with keywords and the reader will never return because the piece would obviously look like a advertisement material more than an informative material.

6.Flexibility

One size doesn’t fit all fits perfect for SEO.

If a sure thing turns out to be a flop, it’s important that you know when it’s time to course-correct.

What worked well for other companies won’t necessarily be a slam dunk for another company. Your SEO expert should have the flexibility to switch strategies at a given moment.

What’s more, it’s important that these strategy shifts not kill any momentum or slow the process down in any way.

7.Decision Making Process

Follow the decision making process diligently. Normally a shortcut derives good results in the short term but backfires in the long run.

You have to make decisions on the go as SEO is constantly evolving and hence it’s important to hire the best SEO experts to make that decision based on their experience and expertise.

Knowing how to make the best decision in a given situation without having to ask 10 different people their opinions is a strong quality that all SEO experts should demonstrate.

8.Analysis & Research

Analytics is the backbone of SEO. It’s how SEO experts measure success, so it should be a regular part of their day. Every action that is taken during an SEO campaign can and should be measured.

Research is incredibly important to an SEO campaign. An SEO expert should be someone who mastered the art of researching while still in school and perhaps even enjoyed it on some level.

9.Critical Thinking

No two SEO plans are completely alike. Every website is different, and there are many factors that impact a site’s search engine ranking. It’s imperative that an SEO expert should be able to find potential issues on the websites that they work on. This can be done by engaging in competitor analysis and figuring out what’s working or not working for some of your chief rivals.

These 9 pointer hacks have to be implemented on a regular basis to improve your content and brand reach in the digital space.

So have you optimized your content for Search Engines?