With disruption in digital mediums and the unbelievable amount of content produced, it is critical to curate better feed for users in order to capture attention of a larger target audience.

Here are some powerful ways to boost your brand message:

1. Invest in micro-influencers

Influencers in any form are the best marketers for a brand. Starting from relatives, friends, employees, customers and all other stakeholders, when made advocates for the brand, help boosting your brand image and reach. Apart from stakeholders, you can elevate your business with micro-influencers who are experts in the niche field and have thousands of followers who make buy decisions based on their feedback.

How to invest in micro-influencer marketing? Here are some tips:

1. Build a list of potential advocates – enthusiastic employees, happy customers and people who mention you on social. You can offer incentives to motivate people to join your program. It could be discounts on your product/service to customers and partners, and exciting rewards to employees. Similarly shortlist the potential influencers who can help connect with your target audience.

2. Share specific guidelines to govern your program and connect your advocates & influencers to your content.
3. Figure out in advance how you will monitor and track your program.

2. Use content distribution platforms

When you promote your content, you are reaching out to your existing audience. To capture “fresh eyes”, you need a reach that extends beyond your content and web properties.

You could use social media content distribution platforms or apps to make that reach available to you. Use paid media on social media platforms to reach the target audience based on demographics and various interests and criteria to focus on the target group. Understand how each platform performs with each type of advertisement before creating the content and delivering the advertisement. All major platforms provide promotion options which can be leveraged to boost your content reach to your target audience.

3. Accompany posts with powerful and engaging visuals

Social media posts with images receive about 6.5X more engagement than posts with just the text. The human brain is visually inclined, and visually communicated information is likely to stay in a person’s memory longer than textually communicated concepts. There is no better way to draw attention to yourself amidst social media clutter, than with a strong visual message. Use Infographics, videos, gifs to increase the page appeal and overall engagement.

4. Create content in multiple formats

Content creation is a time-consuming process, especially when you intend to do extensive research and create rich and super-useful stuff. Instead of doing this each time you create content, you can re-purpose what you create into different formats to reach your audience on multiple platforms. The idea is to take one piece of content and convert it into as many formats as possible so you can tap multiple distribution channels. Every channel is different and has different set of users. Using the same content with a different look & feel depending on the audience it connects with, gives it a far wider reach & connect. You can turn your blog post into an infographic and distribute it on social media platforms and infographic directories or you can use the most compelling ideas in your blog post on your infographic.

Convert your blog post into a slides and upload it on the relevant blog and social media posts. Collate a bunch of blog posts related to a theme and turn it into an e-book. Your blog probably already has categories or tags and group them based on tags.

5. Invest in search optimization to bost your brand messaging

Optimizing your social media posts for search – certain keywords can help your social media posts stand out in the clutter. You can also use hashtags/tags and @mentions on different social platforms to optimize your posts. Engaging in local conversation – being active in your local community can lead to extra visibility on social media, by means of shares by complementary local businesses, where people like to connect with local culture, language more than the generic way. Share your content in various platforms and making content compelling and sharable, help in spreading the brand awareness. Use auto responders for messaging and keep the constant communication window open to interact actively with users. All these boost the brand and page optimisation apart from the keyword and link optimisation techniques.

6. Post when your audience is active and post more than once

Time of posting and the time it reaches your audience matters most. Understanding the behaviour of your target audience is important before A few years ago, you could post just once and reach a good number of your audience members. Today, organic reach is limited. You can’t get away with posting your content just once. To optimize your reach, it is best to identify the best times to post on each social media platform and set your top performing posts on repeat schedules.

There is a general rule on the best time to post on every social media platform, but that doesn’t have to apply to your business. You could test each platform by scheduling one post to go out at different times on different days to identify when you’re likely to receive most engagement.

Generally, people are most active on Facebook on weekdays when they reach work in mornings or about mid-afternoon when they are back from their lunch breaks. Experts advice posting on the platform 5-10 times a week.

Tweets perform best on Wednesdays, Saturdays and Sundays. Five times a day is a good Twitter frequency, considering the speed at which Twitter feeds move.

Similarly, every other social platform has an optimum time and frequency of posting that you can find on expert write-ups.

With the number of social media users increasing, your business opportunities and the challenge of reaching your target audience both increase. You can’t achieve the results you desire with the same approach, but with brand advocates, content distribution platforms and search optimized social media posts, you can increase your reach and achieve your social media marketing goals.