Website is the most powerful marketing tool which consistently markets your brand 24 x 7.

With such an essential tool at your disposal, it is important to center your marketing efforts around it. 

The first interaction a prospective customer has with a business is with the website.

Your website can either leave the visitor with a good impression or a poor lasting impression, because first impression matters.

Develop a website keeping in mind is the user experience. because even a slight issue might cause the customer to abandon the product. 

The SCORE concept helps you score a 10/10 for a top user experience.

S – 𝙎𝙞𝙢𝙥𝙡𝙞𝙘𝙞𝙩𝙮 in overall website
C – 𝘾𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 in fonts, colors, text, layout
O – 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙚 for mobile
R – 𝙍𝙚𝙙𝙪𝙘𝙚 Load Time
E – 𝙀𝙣𝙜𝙖𝙜𝙞𝙣𝙜 Content

Simplicity

In terms of website design, simplicity means removing all design elements not relevant to that site’s functions. 

Considering that you want your user to interact with your site in a specific way, any visual component that distracts or delays them from their task should be removed. Users who cannot find the information they are looking for quickly won’t revisit your site. 

The guidelines for a simple, clean, and useful web page are:

• Have a clean layout
• Use simple color schemes consisting of no more than two or three colors
• Use white space wherever needed
• No more than two fonts, ideally belonging to the same font family
• Use graphics and animation only if they serve a purpose as it makes your site slow 

The hallmarks of a simple yet effective webpage are:

• Each web page should fulfill a singular goal. The Contact Us page should contain elements relevant to contact the company and nothing else. 
• Relevant information should be placed front and center. Any additional or unrelated content should be relegated to the bottom of the page not to distract the user.
• It should be easy to understand the intent of each page. The content on each page should be distinct enough on its own that a user might easily understand the purpose of each webpage at a glance. 

Consistency

Consistency is a critical factor when designing any product with user experience as a priority. Consistency in design, consistent use of colors and fonts, consistency in page layouts, and much more are factors designers need to factor in when creating a website design. 

One of the most critical factors affecting the user experience is consistency in your website’s design flow. The design flow is the journey a user takes from one related element to the other to fulfill a task. 

If the design flow is consistent throughout your website, users will become repeat visitors. 

But to create a seamless flow, you need to figure out what steps a prospective user might take on your website and then design accordingly. This flow is possible when:

• You plan your website so that starting from the landing page or blog, the user is guided page by page, leading to the final point of interaction. This will allow the user to go through all relevant information seamlessly. 
• You eliminate dead-end pages. Dead-end pages are those that do not lead anywhere, effectively ending the user’s journey. Make sure that each page of your website leads somewhere related.
• Interactions are placed strategically near areas where a user might be inclined or motivated to click them throughout the user’s journey.

The point of consistency is to provide a smooth journey to the user, which can be achieved relatively quickly for a better user experience. 

Optimize

As of 2021, mobile devices account for over half of the web traffic globally, according to Statcounter. These include mobile phones and tablets, which show the importance of optimizing your websites for various screen sizes and orientations.

Similarly, search engines love a mobile-optimized site too. 

Google crawls both versions of your website before indexing it, allowing mobile-friendly websites optimized for search engines to score better. 

You can optimize your site for mobile devices by:

• Designing the layout with buttons centered on the lower half of the screen allowing for easier access by the user’s thumbs. 
• Optimizing the content so that the relevant information is still prominently displayed when viewed on mobile devices.
• Group related interactions in such a way as to allow for quick and easy touch access.

Since most mobile users prefer to use one hand, implementing these tips in your website design will significantly improve the user experience.

Reduce

The time it takes to load all the elements on your web page is significant when improving the user experience. Google recommends a page load time of under 3 seconds for mobile or desktop. Any longer, and websites lose over half of their viewers. 

If you allow for simplicity in your website, it will go a long way to reduce your load times. This will allow your visitors to interact freely without waiting for unrelated animations and graphics to load up, thus improving your site’s user experience. 

A good UX design manages to balance the needs of the users and your website. 

To sum it all up, a website with an exceptional user experience can guide users to the information they desire quickly and smoothly and eliminates everything that might hinder them. 

While it might seem simple to do in theory, it is a little tricky to achieve in reality.

In today’s cutthroat market, focusing on user experience can be a great way to stand out in a positive light. Using these tips, you can start on your journey to provide better user-site interactions.

Engage

Online efforts are vital for creating an effective marketing strategy, increasing business profits, and attracting customers. However, having an online presence alone is not enough; rather, creating content on your website and blog that is engaging is the key to furthering your business goals. The content that you create should always make readers want to read it, and your content should be designed with this question in mind: “Does this content connect with people and encourage them to engage?”

So what have you ‘S.C.O.R.E.’D with your website?